How to Keep Buyers Happy with Internet Marketing Customer Service

| Friday, June 15, 2012
By Anna Wilcher


Internet Marketing is something that people, at some point in their lives, give a try. Financial freedom, schedule flexibility and control over your own future are just a few. Being able to avoid working in customer service, however, should not be one of your goals. It is essential that you, if you are going to do Internet Marketing full-time, have excellent 'customer service skills' for your business. Online customer service can be tricky because you don't have the advantage of being able to see the person's face. In this article, we have detailed several ways that you can provide customer service to customers that buy services or products from you.|Your last customer service interaction is a good gauge as to how well your Internet Marketing business is going. It is actually false to believe every successful entrepreneur online simply has to set up a webpage and sales letter and they're good to go. If people have bad experiences with you, not only will they avoid you, but they will tell their friends and family to do the same. They might even tell people to buy from your competitors which can be financially crippling. Good experiences often they do customers becoming loyal lifetime client who might also tell friends and family to buy from you too. Make sure your customer service is fully optimized, and if it isn't, fix it now.|People are no longer offering customer service as they used to. If people have an issue, they have a tendency to communicate via email rather than calling in.

We're willing to bet that most of you reading this article aren't even set up to receive phone calls in the first place. Despite this, there are still plenty of options available to you to ensure your customer management is up to the standards people expect. In this article, we will be looking at what it takes to offer brilliant customer service at all times.|Customer service is a skill that is comprehensive. Whether you are talking about an online marketing business or a traditional one, it's what keeps things going in the world of business. Even if your products is the best on the market, there will always be someone who needs your help with one matter or another. Giving good customer service, particularly over the internet, can be tricky. It's hard to ensure you are providing someone with help when you can't talk to them direct. Use the advice in this article to help you get started on offering excellent customer service via the net.|Customer service is important everywhere. Because there is no way for you to determine whether or not all your clients' interactions with your company are positive since you don't deal with them face-to-face, it is even more critical in internet marketing. It's quite true, that you can easily learn online customer service skills, just as you can with face-to-face customer service. It really is not as difficult as it may first appear-even when you're totally new to the field. The goal of this article is to help you improve your online customer service skills.

As you set up your business, or if you already have one running, always keep the wants and needs of your customers in mind. Is it easy to navigate your website? Is making a purchase as simple as it should be? Does your return policy get confusing, or is it easy to understand? People that are able to process from a buyer's perspective will have far fewer problems than those that do not in regard to customer service. As long as you cater to your customers from the beginning, they should stay loyal to you even if times get tough. It is worth your while, as an Internet Marketing, to think this way - it will save you a lot of time in the long run.|Lying to your customers is strictly forbidden. When you are dealing with a frustrated customer and just want to get them off of the phone (or to stop emailing you) it can be incredibly tempting to tell them what they want to hear - whether or not it is true. Don't lower yourself to this. A customer will know when you're lying. What's worse is that you are just setting yourself up to fail them again. Customer demands are not easy to satisfy. You may find yourself trying to invent something just to satisfy them. What's most important though is that you don't lie. Just don't do it.|When dealing with a customer through email or in an instant messaging situation go for the "exaggerated courtesy" route. People on the receiving end have no idea whether you are annoyed or smiling when communicating via text.

In other words, you need to use highly positive sentences and be extremely polite when formulating your response. You have to check your messages over and over again before you send them. This will help you catch errors, correct potential problems with your tone and make sure that you are actively "listening" and addressing the customer's issue. Yes this takes time but it is time that will pay off.|If possible, provide your client with a variety of resolutions. For example, if someone is having difficulty downloading your eBook via your shopping cart, ask them if they would prefer a shared file folder, direct email or to solve the problem with the shopping cart. You are basically telling people you have faith in them to make their own decisions, which will make them feel good. Because you are involving them in the process, customers will feel even happier. This helps them feel less stressed out about the original issue.|Find out what your client needs. It's one matter to read emails or instant messages or listen via phone to your customers venting their anger. Offering them a solution to their problem is a completely different issue. The only way to ensure you can find a viable solution for their problems is to find out what their expectations are. This shows them that you actively want to help satisfy them. It also provides you with some rules. If you are able to deliver exactly what they are looking for, excellent! If you can't-work with them to come up with a common middle ground that you can both live with.

Handling customer service and support can be grueling. That is why you need a well-trained individual to handle these issues for you. A customer is going to expect that the person that they are contacting understands the services and products that they have purchased. If for some reason you are not available to answer their questions, people want to at least talk to someone who can help them with the questions that they have. Having experts in both customer service and your offerings will put your customers at ease and, potentially, save you time while helping you make more money. So when you spend time training them, this is a good thing.|

Actively listen to your customers when they come to you with problems, issues and questions. Responses should not be generalized. Stock replies do nothing but anger people when they hear them. You basically think people don't care when they make such a response. Statements like these make almost everyone angry, so why would you do this to your customer? Repeat the customer's issue back to him, using your own words, to make sure that you understand. The answer that you provide afterwards should be specific to their needs. Don't read a script.|

Delete any sentences that could seem rude when you are answering emails. Say you have a phone based customer service system as well, never say "as we discussed on the call" when answering by email. You can be sure your client hasn't forgotten what was mentioned on the call.

This might seem like a perfectly innocent sentence but don't forget that people hate being patronized. Leave anything that can be misconstrued as patronizing out of your emails. Every extra phrase takes time to read, which is another reason you should do this. You are saving your client's time by removing them. They'll appreciate that!|

You need to be careful but customer service also offers you the chance to convince your customers to buy a related product or service when you interact with them. Obviously this shouldn't be your primary goal when someone calls with a customer service issue. If it can be done with subtlety, it's an excellent approach to improving your bottom line and making more sales. Be careful with this though. Trying to push a sales pitch on them could seriously alienate your customers. Keep in mind that you want to keep them and not run them off!|Recognize the irritation and annoyance your customer is experiencing. Agreeing with them might be all it takes by saying something along the lines of "Your frustration is understandable" or "I can relate to your frustration." Some clients will want to complain solely to let you know they are unsatisfied. They will be more content when you acknowledge what they feel and agree that they are justified. Say things such as "what were you hoping for" or "how can I assist you to make you feel good about this?" will make them feel even better. Simply acknowledging that there is a legitimate problem is usually all these customers need to stick around.

Your customer service policies should always be upheld. It is not a good idea to hang up on a customer after you have solved their problem. Always make your customer feel great. Your customers valuable! Tell them that they are whenever you get a chance. Make sure your customer feels they can come to you for help. Up selling is not what we are discussing. Solving customer's potential problems can avert larger problems later by simply solving them now. They will feel valued when you do this. They will also feel special as you acknowledge them in this way. That little bit of difference is what will have them buying from you over and over again.|Every call that you respond to should end on a positive note. This is a very important thing to do, especially when doing an Internet Marketing business. This is not just about solving a problem and going on to the next customer complaint. Asking the customer if they are satisfied with the resolution is something you need to do. After the issue has been resolved, give the customer a free gift. This could be anything from a coupon to a discount on their next purchase. This builds a stronger relationship between you and them. Happy customers are repeat customers. And if they keep coming back, you will make more money.|If you are running a larger Internet Marketing company or business, it might be time to either outsource your customer service or hire someone to take care of it directly. When you are busy with a bunch of other tasks and projects, it's easy to get annoyed when you have to deal with something in customer service.

Your customer is likely to sense how unhappy you are and it will spark a similar reaction in them. Employing a customer service representative will likely increase the number of loyal customers as well as saving your time. This is a win-win situation for every person|Your return policy should be as simple as possible and should side with the customer. If people have a problem with your product, you don't want them jumping through an endless number of hoops. This will make them even angrier. That's why you should consider having a warranty that offers their money back for a longer timeframe. Even if the time has passed on the guarantee, however-a solid and customer-friendly return policy is a great way to solve problems and keep your customers viewing you in a positive light. A couple of returns won't adversely affect you. A dissatisfied customer who spreads negative comments about you will be difficult to handle.|Don't apologize excessively. Of course, you should apologize at least once. It should be enough to say "I'm sorry you are displeased." Anything more than that and it becomes annoying. By overdoing it with the apologies, you can make your customers feel as if you are patronizing them, which will make them feel even more irritated with the problem they are experiencing. They want to know you're sorry. While most don't want you to whip yourself over the issue, there will be some who do and those are the people who are never happy and you simply have to get used to it.

Online customer service can feel a little bit tricky, especially if you haven't ever worked in customer service before. As long as you're coming from the viewpoint of the 'customer is always right', you should be able to handle this just fine. You need to always value your customers, and realize that you are there to help them with any issue. It takes a while to learn how to do it well, but that is time that is well spent. After all, if your customers aren't happy, how can you expect to make any money?|In conclusion, customer service is often taken for granted is something that we can do without any training. Similar to an art form that must be learned, online customer service is something we need to really practice. Handling customer complaints is only one aspect. You also need to make the customer happy once you are done. This is a jumping off point, a place to get started. Just keep at it, and eventually, you will become very good at this process.|

When going into online marketing, many people believe that they'll never have to deal with customers and customer service problems. When the inevitable customer service problem arises, most of these people are not only disappointed but scared because they aren't sure how to resolve it. You will be more likely to retain customers and lower return rates if you learn how to properly manage your customer service. Don't complicate matters because online customer service doesn't have to be hard.

It takes a little while to get everything set up. You can do it!|

There are many ways you can handle customer service via online channels. The old adage of "the customer is always right" is a good starting point if you aren't certain about something. Don't let anyone tell you that you don't need to use customer service skills in online marketing. There is more to selling to people online than simply slapping up a website and a good sales page. Active and passive earnings are differentiated by customer service. Make sure you are active!|

If you started in the world of internet marketing believing that you will never have to handle customer service problems, then you will be extremely surprised! Offering good customer service is vital in the world of internet marketing and in the brick and mortar environment. Online customer service has the added "benefit" of not having face to face interaction to give context to communications. Use these tips to help you make sure that you are keeping your customer satisfied while still building your business.




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