Designate a member of your staff on client services and focus a part of his/her time to manage one of your best assets - your clients. With reference to previous points on targeting your marketing focus on your existing clients, this strategy is to stress that your client services systems will bring you far more business and referrals than any creative or ingenious paths to bring in new clients. Approximately for corporations, it costs 10 times as much to bring in a new customer as it does to get a bit more business from an existing customer.
Of course, there's a ceiling as to how much your customer can spend with you, even though you will already be implementing upselling and rebooking systems. The objective is to form "raving fan" clients, the kind who's going to go out of their way to refer others to you and keep coming back to you, continuously.
You'll know that once a customer experiences your notable services and is totally pleased with your products and results, they'll never leave you. They don't have an excuse to, that is, unless they move away or due to a unique circumstance.
Briefly a customer may give you business for several years. If a customer has been using your services for over 5 years, visiting you on a median of 4 times per year, isn't that worth some acknowledgment or appreciation?
One of your client service strategies could be to recognize and thank them for their business on the anniversary of the fi rst time they used your services. Start with a hand-written thank you card. For the following year, upgrade to a complimentary low-cost, high-value service with their next appointment.
Then, for successive years, a more exclusive present - it could be one of your premiums or a voucher for one of your partners ' services or products. With every many thanks note, be totally certain to incorporate your last newsletter and a referral card for them to refer buddies to you. Who else gives this level of private attention and appreciation to their clientele? It will really make you distinct and help you to make more raving fans.
Brainstorm with your members of staff on a once a month basis to generate ideas on the way to let your clients know how much you appreciate them. You'll be stunned at the creativeness and new concepts your employees will generate. If you create responsibility for one staff member to implement these client services techniques, he/she'll impress you with their commitment to this role and the creative ideas that they will come up with. It is a win/win situation as it will free you from the minor details involved in handling all of the letters, chase up telephone calls and updating the client data.
Of course, there's a ceiling as to how much your customer can spend with you, even though you will already be implementing upselling and rebooking systems. The objective is to form "raving fan" clients, the kind who's going to go out of their way to refer others to you and keep coming back to you, continuously.
You'll know that once a customer experiences your notable services and is totally pleased with your products and results, they'll never leave you. They don't have an excuse to, that is, unless they move away or due to a unique circumstance.
Briefly a customer may give you business for several years. If a customer has been using your services for over 5 years, visiting you on a median of 4 times per year, isn't that worth some acknowledgment or appreciation?
One of your client service strategies could be to recognize and thank them for their business on the anniversary of the fi rst time they used your services. Start with a hand-written thank you card. For the following year, upgrade to a complimentary low-cost, high-value service with their next appointment.
Then, for successive years, a more exclusive present - it could be one of your premiums or a voucher for one of your partners ' services or products. With every many thanks note, be totally certain to incorporate your last newsletter and a referral card for them to refer buddies to you. Who else gives this level of private attention and appreciation to their clientele? It will really make you distinct and help you to make more raving fans.
Brainstorm with your members of staff on a once a month basis to generate ideas on the way to let your clients know how much you appreciate them. You'll be stunned at the creativeness and new concepts your employees will generate. If you create responsibility for one staff member to implement these client services techniques, he/she'll impress you with their commitment to this role and the creative ideas that they will come up with. It is a win/win situation as it will free you from the minor details involved in handling all of the letters, chase up telephone calls and updating the client data.
About the Author:
For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.
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