Changes Of Miiverse & Effectiveness Of Internet Marketing

| Sunday, October 27, 2013
By Robert Sutter


I can say a number of things about Nintendo but it would appear as though it is becoming more and more in line with what we consider to be the norm. Nintendo has, for so long, been seen as the standoffish company that did what it wanted to do without having to conform to what we believe to be the norm. This has been constant, both for better and for worse. The Miiverse has become my point of focus recently and it's one that, in my opinion, deserves better Internet marketing.

The reason that I'd like to talk about the Miiverse in particular is because of the recent update that was made. In essence, what this update does is that it has changed Miiverse around to the point where it functions like Twitter. Prior to the update, you could only post messages on certain forums, your content only being shown in one particular subforum without being seen elsewhere. With this new feature, you no longer have to go into a specific category for posting, making the matter much more streamlined.

I always saw Nintendo has being the company that wasn't afraid to try new things within its own industry. Motion controls and directional pads alike were brought about thanks to this company and others have put them to use, in some form or another. Nintendo has clearly seen how useful Twitter has become and just how many users actually hold accounts on the platform. When you think about Twitter's popularity, this kind of update should come as a surprise since it only stands to make communication much more effortless.

Companies such as fishbat are able to see just how popular Twitter is as well as its constant usage by a number of people. The messages posted should be short yet effective so that they are able to grasp attention right away. Miiverse being able to adopt a similar structure is something that I can only describe as brilliant but I cannot help but feel as though Internet marketing efforts have to be stronger. I can only hope that these are seen in due time.

I think that it goes without saying that Miiverse has seen a tremendous change recently. While I do not believe that its scale is going to be able to match up to something like Facebook, for example, I do not think that it has to. Miiverse is, in my mind at least, one of the most self-contained platforms, which helps to give it a bit more of an identity. I believe that its implementation of Twitter-like features does nothing short of make it that much more of a viable platform.




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