Business Tips - Making Your Customers Come Back

| Saturday, July 9, 2011
By Allan Marsh


The customer may sometimes be stubborn, confused, rude, etc. but still, in business, they are always right. Perhaps you've dated someone like that.

Customers are the reason you have a business. Without them, no matter what you do, there isn't any business.

Therefore, you should approach customer service the same way you approach a date. Nurture it with good habits and relentless care. Building on the previous one is each date. It's the same with each sale when it comes to building customer retention.

Keep reading to learn a few suggestions about enhancing your business relationships.

Dazzle customers with your service. Treating all your customers well but not necessarily the same is the key to good customer service. Responding to their needs as individuals is what you can do. While one customer might need a ton of help and attention, another might prefer an opportunity to browse with privacy.

By emphasizing service over sales, you can anticipate the needs of your customers. Good service sells. But service people who are too pushy and kept on trying to sell more are a major turnoff to customers.

You can treat your customers well by being a problem solver. If you can't help the customer, help him or her find someone who can. Your help is appreciated by the customers even though you're not directly profiting from a sale. It can be considered as an investment. They'll appreciate the advice and remember your business the next time they need your goods or services.

Most rules should be flexible and you can innovate by understanding this. Don't ever say, "No, that's against the rules," to a customer who's making a reasonable request. Your main rule - one that should never be compromised - is to keep your customers happy and satisfied.

Give your employees the respect and care you would want them to give to your customers in order to nurture them. Your employees can be great ambassadors of the service if you treat them well. But they'll treat your customers badly in return if you treat them poorly.

Guaranteeing that your customers keep coming back is important. Have a great customer service plan and post it in a central location for all to see. The importance of great customer service is what your employees need to understand and once they do, then customers will return over and over.




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