Do you have a healthy obsession with providing top notch customer service to your clients? Are you someone who invariably goes the extra mile when providing nothing but quintessential customer service? The chances are high that at least once in your life you have been put through great consternation dealing with poor service, may it be a dodgy hair stylist who gave you a perm when you wanted your hair straightened, a credit card provider who refused to waive unauthorized charges, or a salesperson who shoved a certain product or service down your throat. Can't really blame you if you think customer service is fast growing extinct. But come to think of it, poor customer service might be your biggest opportunity as a business owner or sales manager.
All right, let us now assume that the field in which you work in is known for its mediocre customer service. Chances are customers do not expect too much from it, as this is simply "the way they roll, baby." Perhaps they aren't as sensitive about the quality of the service as they are about the price of what they happen to be buying. While a large percentage of your customers may not give a hoot about excellent customer service, there will always be at least a minute percentage of customers who do. These same customers typically will pay a little extra for service that really serves them. This is a great way to create a nice, comfortable niche with slightly higher pricing, thus earning you more per sale and increasing your number of sales.
The figures may differ between industries, but price premiums can command increases of 10 to 25 percent over the regular price. Doesn't sound like much, but consider that this usually predicates whether you're dealing with a figurative hamburger and a figurative steak. And nothing beats a nice, juicy steak - muy delicioso!
Of course, the old adage "no pain, no gain" applies when it comes to providing exemplary customer service. You may have to happily redo [its all in the attitude, baby!] or improve on an existing project in order to satisfy a good paying customer. This could set you apart from the rest of your competition!
If you are satisfied with the "status quo" then that's okay too. But don't go around thinking that the movers and shakers of business will want to move and shake with you. Not everybody likes dancing, after all.
All right, let us now assume that the field in which you work in is known for its mediocre customer service. Chances are customers do not expect too much from it, as this is simply "the way they roll, baby." Perhaps they aren't as sensitive about the quality of the service as they are about the price of what they happen to be buying. While a large percentage of your customers may not give a hoot about excellent customer service, there will always be at least a minute percentage of customers who do. These same customers typically will pay a little extra for service that really serves them. This is a great way to create a nice, comfortable niche with slightly higher pricing, thus earning you more per sale and increasing your number of sales.
The figures may differ between industries, but price premiums can command increases of 10 to 25 percent over the regular price. Doesn't sound like much, but consider that this usually predicates whether you're dealing with a figurative hamburger and a figurative steak. And nothing beats a nice, juicy steak - muy delicioso!
Of course, the old adage "no pain, no gain" applies when it comes to providing exemplary customer service. You may have to happily redo [its all in the attitude, baby!] or improve on an existing project in order to satisfy a good paying customer. This could set you apart from the rest of your competition!
If you are satisfied with the "status quo" then that's okay too. But don't go around thinking that the movers and shakers of business will want to move and shake with you. Not everybody likes dancing, after all.
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