Customer complaints may be the best thing that happens to your business even though our most powerful instinct is to avoid them. Here are some reason why.
According to marketing research, there are only 1 out of 50 unhappy customers that take the time to complain to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don't feel comfortable letting you know. Any ideas what happens to the 49 unhappy customers who don't complain? Not only will they tell 11 friends and family member, the will just change the products of places of business.
There are Advantages When it Comes to Complaining Customers We should try to forget the fact that complaining customers are not fun to deal with and are not always polite. What do you think is really happening when they let you know that you didn't meet their expectations?
You are given the opportunity to keep them as customers because you get to fix the problem.
They will tell you the reason why those other 49 customers have turned away.
Should You Encourage Complaints? We all dread them too, but they are tools for growing your business. Do you know how easy it is for your customers to let you know that they are not satisfied with your product or service? How about trying to make it easy.
Offering a toll-free complaint hotline.
Customer satisfaction surveys should be available.
Send follow up postcards after the purchase.
Make a place on your Website for customer complaints.
What are the Options of Unhappy Customers? An unhappy customer can do one of four things.
They would keep quiet.
Besides filing a lawsuit, they can report you to a government agency.
Give you bad word-of-mouth advertising
Or they will complain to you.
Remember that your business strengths and weaknesses is something your customers and clients know better than you do. First-hand experience is what they have to make their judgment. You truly owe a customer a thank you when they take the time to let you know what you need to improve your business. Try to remember that if you turn an unhappy customer into a happy customer, then they will become loyal, life-long customer. It's true that customer complaints pay off in the long run.
According to marketing research, there are only 1 out of 50 unhappy customers that take the time to complain to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don't feel comfortable letting you know. Any ideas what happens to the 49 unhappy customers who don't complain? Not only will they tell 11 friends and family member, the will just change the products of places of business.
There are Advantages When it Comes to Complaining Customers We should try to forget the fact that complaining customers are not fun to deal with and are not always polite. What do you think is really happening when they let you know that you didn't meet their expectations?
You are given the opportunity to keep them as customers because you get to fix the problem.
They will tell you the reason why those other 49 customers have turned away.
Should You Encourage Complaints? We all dread them too, but they are tools for growing your business. Do you know how easy it is for your customers to let you know that they are not satisfied with your product or service? How about trying to make it easy.
Offering a toll-free complaint hotline.
Customer satisfaction surveys should be available.
Send follow up postcards after the purchase.
Make a place on your Website for customer complaints.
What are the Options of Unhappy Customers? An unhappy customer can do one of four things.
They would keep quiet.
Besides filing a lawsuit, they can report you to a government agency.
Give you bad word-of-mouth advertising
Or they will complain to you.
Remember that your business strengths and weaknesses is something your customers and clients know better than you do. First-hand experience is what they have to make their judgment. You truly owe a customer a thank you when they take the time to let you know what you need to improve your business. Try to remember that if you turn an unhappy customer into a happy customer, then they will become loyal, life-long customer. It's true that customer complaints pay off in the long run.
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