Ways To Get Repeat Sales For Your E-Commerce Business

| Monday, September 12, 2011
By Cristiane Fontes


On the Internet, good news travels fast. The chat boards, the news sites, the social networks, the blogs are all thriving with good remarks. Studies confirm that word-of-mouth advertising is regarded as the effective method for acquiring new business. Unfortunately, not so great news travels even faster. You'll find that those same allies have now turned against you, not to mention consumer reviews and ratings plummet. For these reasons, it's important that you treat every new customer with extreme care. Since online reviews from "real people" are becoming ever more popular and social media sites have not slowed in the least, managing your brand reputation starts with customer care..

Simply By Using A Customer Relationship Management System To Manage Your Potential Customers May Perhaps Be An Option

To care for your customers there are a few options available to you today, such as using a CRM system. "CRM" is short for customer relationship management, which will be a key focus for your call center staff, your sales professionals and your marketing team. To streamline communication between these departments, you will need to purchase special software and train your staff to use it since customer relationship management solutions are generally very complicated. Basically, this storage system will record all of your new customer's background and your prior communication and interaction with him or her, that should permit you to answer customer queries quicker and more efficiently, as well as tailor promotions and offers directly to the client's feedback.

Having The Newest Developments Inside Your Industry Is The Best Way To Keep Consumers

Be sure that you offer your new customer accessible customer services. If they should have questions, feedback or issues, you want your new client to know you're contactable by email, phone, mail or a physical center. You'll need to have enough call center staff on hand to facilitate all the service help calls so there aren't long wait times for your new customers. You'll also want to take additional care and effort to ensure your staff is properly trained. The easiest way to lose a buyer can be to have an inefficient claims division. If required, there are actually outside consultants that specialize in call center training who can outfit your business with the proper software and human resources assistance required to develop the best customer support department possible..

Making Your Customers Feel Unique Or Important Is Another Component Of Good Customer Care

Bear in mind, your new customer may help get business for you if you treat him or her well. This is why loyalty programs have become increasingly more attractive to businesses. In a study carried out by the Aberdeen Group, 40% of the most successful stores used customer loyalty programs to enhance customer satisfaction, compared to only 7% of the worst retailers. The best retailers were also using web based personalization tools to customize the online shopping experience for their customers. For hotels, Jitendra Jail of Starwood Hotels in Dubai says, "Experience building will become key to the looking and booking process online." By paying attention to consumer browsing preferences, buying habits and eliciting feedback, you can keep your client base happy, that will give you the best returns.




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