How A Social Media Marketing Coach May Assist Gaming Authorities

| Saturday, September 21, 2013
By Rob Sutter


Can this title apply to just about every company in the world, you may wonder? I don't know if this is necessarily true, especially when you consider that everyone and their mother knows about Sony, Microsoft and Nintendo, each of them to varying degrees. Further knowledge is required, though, when it comes to those companies that require just a bit more help. I believe that the services of a social media marketing coach can help those who may not have all of the necessities in terms of building an audience.

Keep in mind that the big three have a number of services under their belt that they don't have to worry about interacting with fans directly. All they have to do is bring out news about upcoming games and that will be enough to attract a crowd, whether it is a tremendously large one or not. On the other side of the spectrum, though, you have independent developers that do not have such luxuries. As a result, they are going to require more help if they want their games to be successful.

I am of the opinion that the content of these creators is some of the best that the industry in general has to offer. Just recently I played "Trine 2" for the first time and, in my mind, it's one of the best titles that I have seen on an independent basis. The production values are surprisingly good for a budget that isn't quite as substantial as those that other big names have. It's clear that quality is the name of the game and it's one of those aspects that you can see from the onset.

Well, I believe that this is where an effective social media marketing coach can come into play and it's the kind of point that is more than worth noting. To me, authorities like S.M.M.C. are most effective because they understand what is required in order to help a number of different clients. The same can be said about developers who are working based off of their own efforts in the industry they're part of. With better visibility being seen, the games they present are given much more attention.

I personally hope that more and more attention is brought onto the independent gaming scene, especially when it seems like the big three companies have given them platforms to showcase their work. Not only has the Wii U become open to such companies but it's been said that the future PlayStation 4 and Xbox One like are going to be just as welcoming, if not more so. It says a great deal about the industry in general. Consumers, in my mind, want more creative content and this is a way to facilitate that.




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