Tips For Applying Clown Makeup

| Friday, January 17, 2014
By Judy Sullivan


Each and every entertainment character begins with a signature look. The choice of clothing is a huge part of the process but the part that is most identifiable is usually the face. There are plenty of books, websites and tutorial videos online that give instruction on creating a certain style, but the basics of clown makeup application are the same throughout the different techniques.

Always start by pulling the hair away from the face and securing it with some styling gel and a headband. This step not only keeps any loose strands from getting in the way and helps to keep it tucked up beneath the wig or skullcap when that piece is applied. Once that is done, thoroughly cleanse and dry the entire face and neck so that the cosmetics will properly adhere to the skin.

The first step is applying a layer of a product known as clown white all over the face and neck, leaving no skin uncovered. The key to a smooth appearance is not putting it on too thin, because flesh will show through, or too thick, which will cause the cosmetics to gum up and flake off. It should be just enough to cover completely without becoming a heavy mask.

When this base layer has been applied, the shading colors may be added on, going from light to dark. This is for those who wish to have shadows and highlights to create contours and texture such as under the cheeks or in the eye area. The cosmetics can be blended using eyeshadow brushes, cotton swabs, sponges and fingertips in order to get the right look.

Once this is done, dust a finishing product such as talc or baby powder over the whole area using a puff pad or sock, but be sure to avoid anything containing cornstarch because it may cause yellowing in the cosmetics. Remove all the loose excess and mist the work surface with water, softly dabbing it dry afterwards. This sets the paint and minimizes smearing or color runs.

Now it is time to create the character's unique features, working from the top of the face to the bottom in order to avoid smearing what has already been applied. Add the details directly on top of the white or flesh tone base using cosmetic pencils, brushes and other such utensils. Try to avoid putting color on the top lip so that there is some definition between the nose and mouth.

Once more follow the dusting and misting process to set this new layer of color. Fine brushes and lip or eye pencils are great for adding details, accents and outlines to the newly created features. Finally, using a special adhesive made of liquid latex, apply any facial accessories such as eyelashes, sequins and the nose.

Getting the perfect look requires a lot of practice and generally a great deal of trial and error. Applying clown makeup is personalized technique that is unique to each individual character. Through the use of painted facial expressions and a stylized wardrobe, a recognizable persona emerges that can entertain and enthrall their target audience.




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