In the event that a corporation would have a scandal, it still would have to maintain the good image that it has with the public. It is for this reason that they would have to make use of certain channels in order to reach both people from the inside and the outside of the corporation to make sure that they are still loved. That is why the management must know how to come up with a good crisis communications plan.
When making these kinds of plans, it is very important to include what kind of medium one would be using in order to deliver the message. The mediums could range from internet channels, the media, or simple word of mouth communication. As long as one is able to get the message to be viral, then he should already be successful.
Now the very first part of the plan that will be made would be an overview of the crisis and what exactly happened. Now the first part has to be a report of the exact happenings of the situation and of course the chain of events that actually influenced the situation. So basically, one will have to put some of the signals and warnings that the corporation saw.
Now the second part of this thing would be a list of some people that were included in the entire thing. Most likely, the communications team and the public relations team would make an appearance in this part because they are the front liners of this situation. Now other people who will play a big role in this situation are the media contacts.
Now the next part is a complete and detailed assessment of how the corporation was able to address the situation. Of course they should also list down the names of people who were actually included in the situation and what their roles were in detail. Of course many would prefer to use an action matrix in order to illustrate their actions.
Of course the next thing to do is create the message that will be shot to the target audience. The first thing to do would be to include a lot of facts that are relevant to the situation as well as some key words that the corporation would want to point out. Now a lot of corporations would actually make use of the five step model for message preparation to help them.
Now the last thing to do would be to now come up with a plan on how to be able to communicate with the audience. If there is a specific audience that the corporation would want to address, then they should list down the names of the people who are a part of that audience. Of course they should also list down their media contacts and contacts that could help them with a press release if they are going to blast the message to the public.
So basically, that is a simple template for making a crisis communications plan. Now one thing to take note when addressing this type of situation is that it should be addressed as soon as possible. Advisably within a week so that the bad image will not stick.
When making these kinds of plans, it is very important to include what kind of medium one would be using in order to deliver the message. The mediums could range from internet channels, the media, or simple word of mouth communication. As long as one is able to get the message to be viral, then he should already be successful.
Now the very first part of the plan that will be made would be an overview of the crisis and what exactly happened. Now the first part has to be a report of the exact happenings of the situation and of course the chain of events that actually influenced the situation. So basically, one will have to put some of the signals and warnings that the corporation saw.
Now the second part of this thing would be a list of some people that were included in the entire thing. Most likely, the communications team and the public relations team would make an appearance in this part because they are the front liners of this situation. Now other people who will play a big role in this situation are the media contacts.
Now the next part is a complete and detailed assessment of how the corporation was able to address the situation. Of course they should also list down the names of people who were actually included in the situation and what their roles were in detail. Of course many would prefer to use an action matrix in order to illustrate their actions.
Of course the next thing to do is create the message that will be shot to the target audience. The first thing to do would be to include a lot of facts that are relevant to the situation as well as some key words that the corporation would want to point out. Now a lot of corporations would actually make use of the five step model for message preparation to help them.
Now the last thing to do would be to now come up with a plan on how to be able to communicate with the audience. If there is a specific audience that the corporation would want to address, then they should list down the names of the people who are a part of that audience. Of course they should also list down their media contacts and contacts that could help them with a press release if they are going to blast the message to the public.
So basically, that is a simple template for making a crisis communications plan. Now one thing to take note when addressing this type of situation is that it should be addressed as soon as possible. Advisably within a week so that the bad image will not stick.
0 comments:
Post a Comment