Clear, precise, and pleasant, these are the three words that best describe an effective communication process through the phone, particularly when trying to promote a product or service. And in order to increase your chances of making a successful sale or entice further interest in your services and products, these three elements should be present in your communication process. Here are a few ways on how to realize this effect.
Do start with a bang. The phrase, "first impressions last", may be an all too common and clich phrase for many of us, but there is definitely some truth to it, especially when on the subject of how to sell on the phone. You've got to capture your clients' complete attention right at the very first few seconds of the call, and in order to do this, you'll need to approach each call with a positive attitude along with a short but informative opening statement.
Do not shift the focus away from the client. It is common among telemarketers to sometimes get too focused on making a sale that they usually tend to forget one of the key rules on how to sell on the telephone, and that is the fact that the telephone call is about the client and his or her needs. This often results in dissatisfaction on the part of the customer. Take time to really understand the person on the opposite end of the line and figure out exactly what he or she needs or wants to know, this will help you save time and effort by not having to clarify the whole shebang of your products and services and simply proceed straight to what interests that particular client.
Do not argue with a client. Receiving calls from irate people is all part of a day's work in this field of trade, and retaliating with the same aggression and intensity is never a good way to handle this type of situation. This will most likely inflame the client's anger and bring about more problems instead of solutions. What you should do is to keep a cool and calm demeanour, and help the client realize that you are truly sincere in trying to help.
Do be unforgettable. Do your best to make the telephone call a pleasant experience for the client, from the time you answer phone calls, up to the end of the call. Some ways of doing this would be to put in positive strokes, create a genuine air of concern, and offer multiple helpful options. This makes your moment with the customer, though fleeting, permanently ingrained in their memories and much more likely to land you a deal.
Do start with a bang. The phrase, "first impressions last", may be an all too common and clich phrase for many of us, but there is definitely some truth to it, especially when on the subject of how to sell on the phone. You've got to capture your clients' complete attention right at the very first few seconds of the call, and in order to do this, you'll need to approach each call with a positive attitude along with a short but informative opening statement.
Do not shift the focus away from the client. It is common among telemarketers to sometimes get too focused on making a sale that they usually tend to forget one of the key rules on how to sell on the telephone, and that is the fact that the telephone call is about the client and his or her needs. This often results in dissatisfaction on the part of the customer. Take time to really understand the person on the opposite end of the line and figure out exactly what he or she needs or wants to know, this will help you save time and effort by not having to clarify the whole shebang of your products and services and simply proceed straight to what interests that particular client.
Do not argue with a client. Receiving calls from irate people is all part of a day's work in this field of trade, and retaliating with the same aggression and intensity is never a good way to handle this type of situation. This will most likely inflame the client's anger and bring about more problems instead of solutions. What you should do is to keep a cool and calm demeanour, and help the client realize that you are truly sincere in trying to help.
Do be unforgettable. Do your best to make the telephone call a pleasant experience for the client, from the time you answer phone calls, up to the end of the call. Some ways of doing this would be to put in positive strokes, create a genuine air of concern, and offer multiple helpful options. This makes your moment with the customer, though fleeting, permanently ingrained in their memories and much more likely to land you a deal.
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