3D visualisation costs could be Lowered if we explained the 3D process clearer to customers

| Friday, May 27, 2011
By Eddie Mcdaniel


As a 3D Visualisation Artist myself it amazes me how much time is lost on a broad range of projects due to clients not understanding our workflow. In our early years in business we usually absorbed the costs of re-doing work which could have been avoided if our client understood the process better. For a number of years we secretly called our clients all sorts of names behind their backs but after some time realized that this reoccurring problem lies with us and not the client.

At the end of the day it was down to communication errors. We always thought or clients knew or should at least know of the information and details we would need before beginning of the project. As they were not aware of our work progress our clients always presumed they were giving us the what we needed.

By taking the time to sit down with your client and give them a step by step run down of how the process will develop. This puts everyone on the same page and saves time and money with both parties, it will also create a better workmanship with you and your client.

I have included some things that all 3D Visualisation studios should put into practice.

1. Spend time looking at the plans or design carefully before you give the client a price. Sometimes with detailed and complex drawing we can fail to notice the amount of hours that will be spent on the project alone. Make sure you have a full understanding of the time needed before submitting a fee.

2. Take an hour at the beginning of the project to sit down and a meeting with the client. If you can't meet face to face then use the phone not emails. This will give you the opportunity to explain the process step by step, go over any queries you have, ask questions and request further information you may need from the client and set a date for when you need to receive this info. Inform the client of any boundaries you have e.g your limits on how many changes they have throughout the job. After the phone call or meeting forward the client an email going over everything you discussed at the meeting. This will confirm they have a full understanding of the 3d process. If your client has absolutely no design knowledge or background do not speak to them in technical jargon as they won't understand you.

3. Before you start the job make sure you have enough plans, details and materials etc to be able to finish the project.

4. You should make a list using a spreadsheet of all the materials, designs and plans that you have received. Forward this sheet to the client and make sure they confirm that they have read it and what you have is correct. Information will also be sent from the clients architect, this is usually specified materials they have used in the plans. At this point your client may not have read the notes from the architect fully and when they see the 3D Image they may decide on changes. If you're being paid for creating images from architectural plans then the materials should have been agreed on before you began work. To do any changes to the images your service are then used as a design tool which will cost per hours.

These few steps should help lower cost and save time and also generate a good workmanship between you and your client.




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