In our previous issue, we discussed about establishing a Fan Page on Facebook. In this issue, you will learn how you can get people to 'like' your page.
First off, before actually finding methods on acquiring more Like clicks, one must deal with the primary problem of making a Facebook account visible and familiar to the public eye. The major issue in using a Fan Page is the awareness of the Facebook users.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. As its core group, the company should tap their employees and close contacts. Send a company newsletter announcing the launching of the page. If your company is already established, you can expect to get a few hundreds of 'Likes' in a short while.
Some firms even make it compulsory for their personnel to include the Facebook account in their e-mail signature. Through this, marketing to personal and business contacts will be easy. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
On the whole, the impact of social media management is huge when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Getting Likes on Facebook is a verification of a company's popularity. But more than this, Likes are an effective gauge of your online presence. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. To get more 'Likes' your page should be like a well-oiled machine. It should give out regular updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
To ensure these tasks are carried out consistently, assign a group of your employees to serve as moderators. Of course, the ideal group for this would be your Marketing Team. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
It can be off-putting at first to try to achieve many 'likes' but remember that it can be less difficult if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Give out updates that are always positive but not too full of nonsense. A lot of filler will discount your credibility online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This way, customers are easily led to the account and you will garner positive associations from it. Word of mouth is still an important source of prospects despite the technological age, so present customers should as much as possible be pleased with the site so they can share it with others as well.
Be sure to look for our following issue of Facebook For Business. We are going to talk about using marketing promotions, prize draws and special gifts to get fans.
First off, before actually finding methods on acquiring more Like clicks, one must deal with the primary problem of making a Facebook account visible and familiar to the public eye. The major issue in using a Fan Page is the awareness of the Facebook users.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. As its core group, the company should tap their employees and close contacts. Send a company newsletter announcing the launching of the page. If your company is already established, you can expect to get a few hundreds of 'Likes' in a short while.
Some firms even make it compulsory for their personnel to include the Facebook account in their e-mail signature. Through this, marketing to personal and business contacts will be easy. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
On the whole, the impact of social media management is huge when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Getting Likes on Facebook is a verification of a company's popularity. But more than this, Likes are an effective gauge of your online presence. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. To get more 'Likes' your page should be like a well-oiled machine. It should give out regular updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
To ensure these tasks are carried out consistently, assign a group of your employees to serve as moderators. Of course, the ideal group for this would be your Marketing Team. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
It can be off-putting at first to try to achieve many 'likes' but remember that it can be less difficult if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Give out updates that are always positive but not too full of nonsense. A lot of filler will discount your credibility online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This way, customers are easily led to the account and you will garner positive associations from it. Word of mouth is still an important source of prospects despite the technological age, so present customers should as much as possible be pleased with the site so they can share it with others as well.
Be sure to look for our following issue of Facebook For Business. We are going to talk about using marketing promotions, prize draws and special gifts to get fans.
About the Author:
You can make an additional income source if you know how to properly implement Facebook marketing. Have you already decided to use Facebook for Business? If so, you can get more tips here.
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