The Common Sales Techniques Used By Sash Window Sales People

| Thursday, February 2, 2012
By Donald Stott


Some of the most common sales techniques used by sash window sales people focus on the functionality of the style in new construction and the value that replacement units can give to older properties. Sashes are considered one of the most attractive styles of window treatment for homes both old and new.

Rising to popularity quickly after they were introduced in public buildings after the Great Fire of London in 1666, this style set a fashion that has endured for centuries. The invention of this new design is credited by most historians to an English architect, scientist, and inventor. His studies of pulleys and knowledge of watchmaking are reflected in inner ropes and weights that control raising and lowering of the sashes.

A sash is a panel of glass set into a frame which is movable. It is raised to let in air from the outside to ventilate a room and lowered to shut out the weather while admitting light. Hidden weights and cords regulate the smooth operation of the panel and allow it to stay at whatever height is desired. A window can have one or more movable panels which operate vertically or side-to-side.

Because this design is so easy to live with, it has endured for centuries. It works easily if the inner workings of weights and ropes are in good condition, it keeps out cold and drafts if tightly fitted or caulked, and is considered very attractive. A quick push is all that is needed to raise or lower it, and the raised panel will remain in the position it is set in (again, if the inner works are functional).

The ease of repairing or replacing windows helps when selling an older house, which will more easily pass a home inspection if the windows are new or in good working order. Financing is harder to obtain if the windows in a property are not in tip-top condition, even if the rest of a building is sound.

This style is also considered essential if similar, original ones in a vintage house are being replaced, or if a colonial or Victorian reproduction dwelling is to be true to the period it reflects. The style has proved to fit well in modern architecture, as well. The new construction industry is a huge market for mass-produced sashes. Custom replacement units are often hand-crafted for historic homes and buildings, for aesthetic reasons and to meet building codes in historic districts.

Many common sales techniques used by sash window sales people underscore the reasons why the style has persisted over centuries as the favorite way for light and ventilation in a room and to make a house both beautiful and comfortable.




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