How To Uphold Your Reputation Over The Phone

| Wednesday, April 4, 2012
By May Anne Sweep


The phone is still one of the most useful business tools you can utilise. Unlike the restricted environment for email systems, the phone gifts you with the ability to interact with your customers on a more comprehensive level. Being on the telephone enables you to be personal and professional. The phone's amazing gift, however, comes with tremendous responsibility. The main challenge to you though is to implement a fitting phone marketing strategy that fosters customer relations. Bad phone handling simply brings about several dangers that hurt your company in many ways than one.

Bad phone service is dangerous to your reputation. If you fail to make a good impression, expect your revered brand to be subject to harsh criticisms and negative talk. In today's environment, where geographical gaps are getting smaller day by day, it is a necessity to maintain interesting relationships with your clients, particularly on the phone.

Even a single event of bad customer service is enough to damage a formidable business identity that you established for several years. With the birth of social networking sites such as twitter and facebook, it's relatively easier for ordinary customers to spread the word about how awful your business is or how bad you treat your clients.

Besides endangering your reputation, terrible phone handling also endangers your flow of revenues. A damaged reputation often leads to a gradual loss of clients. The more customers you lose, the more revenues you lose. Depressed or upset customers who frown upon your telemarketing strategy and phone service may use the word of mouth approach to let other prospects know about how faultily you treat your customers on the phone.

Unfortunately, your already blemished reputation places your organisation in a bad light. Phone mismanagement may also destroy potential relationships with new clients. When this unfortunate incident takes place, you lose customers and subsequently, you lose revenues you might have earned in the first place.

Excellent telemarketing should be a crucial aspect of your business. Whether you like it or not, phone calls do matter. For improved customer relations, make sure you implement a long list of useful sell on phone technique that works for you and your clients.




About the Author:



0 comments:

Post a Comment