Facebook helps improve the trustworthiness of your brand

| Sunday, February 10, 2013
By Deni Ivanov


Here's why Facebook pages for business are important for your brand

Social websites turned the way internet works upside down when they became viral.They really disrupted the way everyday folks perceive famous people, brands and products.The turning point was probably the creation of the business pages introduced first by Facebook and after that followed by the other social website leaders like Pinterest for example.I am not really the biggest fan of Facebook to be honest, but the reality is that they really know how to implement great products to their platform and they've been doing it for a few years now.

Using SEO and Social Websites together for a greater conversation rate

In the beginning of this paragraph I'll try to explain why Facebook pages are very important for any business, as they are probably easiest to manipulate and customize. There are just so many ways that one can use to interact with his customers through Facebook it's amazing.Starting with the ability to create a live chat tab on your Facebook page and going through the numerous ways to manipulate the things you post on your wall - Facebook is definitely a place to be active if you want to keep your brand alive.

Facebook provides businesses with the amazing opportunity to promote new products right to the customers they already have and are interested in the brand.The best part of the whole deal is that your know that the targeted audience is already interested in your brand if they have graced you with a "Like".This is only relevant if the likes you've got have been acquired through a successful awareness campaign and not hiring someone to bring in people who have no interest in what you want to offer.

As Search Engine Optimization is not always the best indication of how good a servece is because of reasons such as the unawareness of a company of it's power.If a business is really serious about their brand and the way people think of them, a business page is definitely a must.Once a person checks out the business page of a particular company and sees that they have thousands of followers this is a definitive answer on whether or not this business could be trusted.

Thousands of business owners overlook the power that Social networks have, because last year there were some evidences that Facebook pages do not have a good conversation rate.Even though this is somewhat true, if you don't have a business page like that and you don't work on getting fans on it, this will definitely lower your credibility compared to your competitors.




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