Ways Using Take Away Food Packaging Is Good For Customer Retention

| Tuesday, February 19, 2013
By Mark Ferguson


Recyclable containers are used in many new ways today. Not only is coffee at Starbucks served in containers made from alternative sources, but so are Cokes, burgers, and much more. Although this comes with a long history, how using take away food packaging is good for customer retention is just now being understood.

It was in 1989 that McDonald's came to the fore by changing their non-recyclable Styrofoam containers to recyclable paper wrappers and cardboard boxes. This was the forerunner of environmentally friendly containers. It was not long after before similar drive-through outlets adopted this idea.

These types of containers originated from internal policies that were developed in response to environmental concerns. Understanding the need for clean water and air, their idea was to reduce air pollution and landfill wastes. As a result they found that consumers appreciated the new containers and clientele increased.

A recent report demonstrated that 80% of consumers eat the majority of meals from drive-through restaurants and that, of these, 20% use the drive-through. This was a new concept that required new containers. The result was a redesign that took into account the fact that many people eat while traveling.

Recycling has expanded to include areas beyond containers as well. For instance, cooking oils are now converted into biofuels to run vehicles, heat homes, and produce energy, for many other uses. In fact, many chains have been recognized by the US Environmental Protection Agency for their efforts in finding new ways to reuse products like polystyrene, cardboard, and paper.

Take away food packaging is good for customer retention. It is lightweight and convenient, easy to carry, and eliminates the necessity of secondary packages. As a result, benefits are being received by the environment as well as the consumers.




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