Create lasting impressions with a Business note pad

| Monday, June 27, 2011
By David Bennett


Business note pads are a perfect opportunity for a business to always be in the background of the customers' minds. Note pads are a clever way of advertising your business to a customer and promoting your brand values and image.

A person should never under estimate how useful this type of branding method is and that it still is useful even in today's digital environment. Note pads present a company with an opportunity to gain better brand recognition and therefore are an essential tool for keeping your customers aware of your company.

Make your business note pad stand out by following these recommendations:

The contact details should always include the company's: telephone number, fax, address, email address and website. Make sure the information is clear but remains discrete, why not add the business's Twitter or LinkedIn account.

Exploit the creative aspects such as: Font, colour, tagline and logo. By utilizing these creative elements, you can create and build an image that will make your business stand out on paper.

Use high quality paper, an ideal weight is 120 gsm. Always avoid paper that is light in weight as this can cheapen the company's image, remember first impressions count! A good design should be presented on high quality paper.

The most important rule about designing a note pad is to ensure that the company values are incorporated into the design. The most common mistake made in this type of branding activity, is when the design does not match up with the company values.

These tips should act as guidelines when designing your own note pad, if you are stuck for inspiration then search the web for design ideas, also see what other companies in the a similar sector have done.

Remember always make your business note pad design personal to your organisation - it will help your company stand out from the others.




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