Have Your Product Be Known Through Phone Answering Service

| Monday, June 6, 2011
By Sandra R. Benson


May be you have no idea but the free phone answering service firms normally deal with sending of advertisement messages and also getting the reactions to them.

First of all as a sender of marketing messages, the firm takes upon itself to communicate with the market not just by sending promotional stimuli but also giving them information about the product, price, location and point of sale as well. Now, in its capacity as receiver of market responses, the company even collects relevant information using their free phone answering service.

In fact the product could have definite messages that are here referred to as "product messages" as they have clear indicators regarding their color, size, materials, shape and packaging even brand name. The phone answering machine is then responsible for relaying all the information to the consumer in the best way ever.

The product therefore starts to build an image in the mind of the consumer using the information given which will enable the buyer to relate to the product according to the detailed description given. Suddenly you will find that such a product takes a life of its own which is able to make the buyer make a decision to make a purchase.

It gives the product a certain image that the consumer can relate with, which means the product becomes loaded with a personality that appeal to the customers. It is therefore up to the person managing the phone answering service to capture this aspect of it when talking to the caller about the company's product to make them decide to buy.

These are called the product cues to the buyer. The phone operators who man the free answering services must give the cues to the public that has something to portray all the said dimensions about the product.

This kind of communication to the consumers will apply features such as; material, design, color, shape and certain finish to the product. These will appeal to the mind and taste leading the consumer to make decisions to order for the item.

It has been found that color has a very strong communication point in such messages. May be many do not know this but there are some colors enlist what can be referred to as exciting colors, dull colors, and even inviting colors.




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