In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. In this issue we are going to talk about how Facebook can help you attract new customers.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? The answer is simple! That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. You can also post photos as well as notes. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads back to the company's official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they're giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? The answer is simple! That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. You can also post photos as well as notes. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads back to the company's official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they're giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
About the Author:
If you want to succeed in Facebook marketing, it's important that you communicate with fans effectively You can learn a lot more about using Facebook for Business here.
0 comments:
Post a Comment